Anua products in Ghana marry minimalist Korean formulations with potent botanical extracts, delivering calm, balanced, glass-skin radiance even in our humid West African climate.
Rooted in “clean beauty” ideals, the brand keeps ingredient lists short, cruelty-free, and EWG-green while showcasing star plants like Heartleaf, Birch Sap, and Peach Blossom. Each formula is pH-balanced, allergy-tested, and packaged in eco-friendly materials—so you feel good about what touches your skin and what returns to the earth.
The Anua Philosophy—Skin & Planet First
Unlike trend-chasing labels, Anua invests in slow extraction methods that preserve phytonutrients, then publishes detailed safety data to prove efficacy. The result? Lightweight textures that sink in fast, leave zero residue, and keep pores clear through sticky afternoons. Sensitive or sensitised complexions benefit most: Heartleaf (Houttuynia cordata) down-regulates inflammation, while Birch Sap floods skin with amino acids and minerals to reinforce its moisture barrier. Packaging is FSC-certified, inks are soy-based, and every product is vegan-friendly.
Hero Ranges Worth Discovering
• Heartleaf 77 Soothing Line —toner, serum, and cleanser infused with 77 % Heartleaf to quiet redness in minutes. Perfect for Sensitive Skin and anyone prone to mask-induced irritation. • Birch 70 Moisture Boosting Toner —swaps plain water for 70 % Birch Sap, delivering deep hydration without heaviness. Pair it with other Face Toners for effortless layer-ing. • Peach 70 Niacin Serum —brightens dullness, fades post-blemis marks, and refines pores with 70 % Peach Extract plus 5 % Niacinamide. • Rice Enzyme Powder —a water-activated cleanser that polishes dead cells using papaya enzymes while keeping the acid mantle intact—ideal for those tackling Redness & Rosacea.
Science-Backed Ingredient Spotlight
• Heartleaf 77 %: Proven to inhibit NF-κB, the pathway behind redness and cystic breakouts.
• Betula Platyphylla Juice: Rich in xylitol and betulinic acid, it locks in water and improves elasticity.
• Niacinamide 5 %: Minimises uneven tone, strengthens barrier lipids, and controls sebum.
• Rice Ferment Filtrate: Natural AHAs gently resurface for glass-like clarity.
• Panthenol & Allantoin: Dual humectant-soothers that accelerate recovery after sun or exfoliation.
How to Build a Complete Anua Routine
AM: Splash on Heartleaf Toner, layer Peach Niacin Serum, seal with Birch 70 Gel Cream, and block UV with an ultra-light SPF. PM: Massage Rice Enzyme Powder into damp skin, sweep on Heartleaf Pad for extra calm, then follow with Birch 70 Toner and a peptide-rich sleeping pack. Weekly: Alternate a mild AHA peel with a clay mask from gentle K-beauty partner COSRX to keep congestion at bay.
Pure Skincare—Your Trusted Source
Every bottle we stock is 100 % authentic, temperature-controlled, and batch-tracked from Seoul to Ghana. Unsure which Anua formula suits you? Our AI consultation pairs clinical data with human expertise so you invest only in what your skin truly needs—no waste, no guesswork, just visible results.
